I have been spending a month and a half looking for new clients. It has been very hard on my psyche. I make calls and send emails all day. I saved many months of money so that I would not have to worry. I’m in no way in danger of running out any time soon, but I’m still having a hard time getting my head into the situation I am in.
The progress of sales can be very hard to measure. Conversations can seem to speed very quickly and then grind to a halt. Therefore it is extremely difficult for me to feel accomplished until a sale is complete. What can we do make sales go faster?
I don’t know the answer to that question, but I do have some ideas on when to concentrate on sales. Always! At the beginning of building my company I was constantly talking to potential customers, and marketing my services. I spent months telling customers that I had no current availability. I began to feel bad for always saying no. I thought it would hurt my chances of working with these potential customers in the future. I stopped advertising and marketing.
Stopping my marketing was the worst thing that could have happened to my pipeline. When I finished two contracts at once I was left out in the cold with no work. I had to start over at building new relationships. Many of the old relationships are still there, but they are not as strong as they once were. My contacts were not constantly hearing my name and thinking about my services. Now those contacts are just remembering what I have to offer.
Now I need to find ways to keep my name and services on their minds. Right now I’m going to spend some time looking into email marketing. I need something that won’t take as much time as handshaking and making phone calls. The more time consuming the marketing the less time I have to get to the work I enjoy. If you have any ideas I would love to hear them.